AI consulting and building · New Zealand

FRACTALI AI

You've tried ChatGPT. Now what?

I help solo operators and small teams go from occasional use to AI that does real work in the business. Sometimes that's a better way of using the tools you have, sometimes it's something built around your work. You don't need to know anything about AI to start.

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Sound Familiar?

“We pay for ChatGPT, but hardly anyone uses it.”

“I run the business on my own, and the admin never ends.”

“I'm the only marketer here. I can't keep up with competitors and still get the content out.”

“Client research eats the hours we should be spending on the strategy.”

“We need to test this message before launch, and there's no budget for a focus group.”

“Everyone says we should be using AI. Nobody says what for.”

Each of these has a practical answer, and it isn't always a new tool. That's where I start.

About

I've worked where you work.

I was country manager for two software companies, and for four years at one of them I was the only person in New Zealand. After that I spent fifteen years in customer, partner and commercial roles at a data analytics company, mostly in small teams where everyone carried several jobs.

So I know what it's like to have more to do than people to do it, and to work things out as you go.

Along the way I've built pipeline, written specifications for developers, tested what came back, implemented it and helped customers make it part of how they work. That means I've worked in most parts of a business, so when you describe a problem, there's a good chance I've dealt with a version of it myself.

That commercial background shapes the questions I ask before anything gets built. What will this help you do? What can your team realistically take on? Will you still be using it in six months?

Justine Stevens-Clark

Founder, FRACTALI AI

Based in New Zealand.

You work with me directly, from the first conversation to the finished result.

Find me on LinkedIn →

Ways to Work Together

Where would you like to start?

“I'm not sure what AI could do for my business.”

Start with a free 30-minute call about your business and where you're stretched. If it looks worth exploring, the next step is an AI Working Session.

The AI Working Session. Half a day together, in person or online, for a fixed fee agreed up front. We look at where your time goes, pick the work AI could take on, and try one idea on the spot with the tools you already have.

You leave with up to three opportunities ranked by value and effort, a plan for the first one, and the questions still to resolve. If your existing tools are enough, or AI isn't a sensible fit, I'll say so.

Book a 30-minute call →

“I have something in mind.”

Perhaps there's a process you want to improve, or an idea you'd like to make concrete enough to test. We pin down what a good version needs to do, then I build it and you try it on real work.

You'll recognise when an answer misses something important about your business, even if it sounds convincing, and that shapes the result. Once it's working, you can run it yourself, or I can run it and send you the results.

Tell me about your idea →

“I'd rather you ran it for me.”

Some work suits a monthly service. I run the system and send you the results, so you get the output without managing any technology.

Grant Scout works this way, sending a charitable trust a shortlist of funding opportunities each month. It suits regular research such as competitor updates, funding searches or client briefs, for an ongoing fee agreed up front.

Ask about a monthly service →

“I'd like help beyond one project.”

Some clients want a thinking partner as well as a builder, someone to test new ideas on before committing time and money.

We set up continuing involvement around your priorities, with clear expectations about what's included.

Discuss ongoing work →

Recent Projects

What I've Built

Each of these was built for a founder or a small team with more to do than time to do it. Most of my recent work helps people research, prepare and make sense of information. The same approach applies wherever the work outruns the hours available.

Client research

Discovery Engine

More capacity for client work

Before a consultant can give useful advice, there's a business to understand. What does it offer? How does it present itself? Who are its competitors and potential customers?

Discovery Engine takes a company name and website and produces a structured strategy brief covering those questions, including a SWOT and competitive analysis. The consultant starts from that brief and develops it with their own expertise.

The founder of a European marketing agency reports that it turned two days of research into two hours of strategic thinking, freeing capacity for more clients and more work.

Talk to Me →

Market intelligence

Signal Scout

Keeping up when you're the marketing department

I built Signal Scout for a startup with one person responsible for establishing its marketing function.

On a regular schedule, it researches competitors, partners, industry developments and customer commentary. It then relates what it finds to the business's customers and content plans, and suggests topics and angles for a person to consider.

The team tells me it uses the output every day, so research that would otherwise be crowded out by the rest of the job keeps happening.

Talk to Me →

Simulated customer perspectives

PersonaFi

Looking at a message from different perspectives

PersonaFi explores how different customer personas might respond to marketing material, including likely objections, questions and misunderstandings. The responses are generated by AI, so they're perspectives to consider rather than evidence of what customers think. They help you sharpen a message and decide what to check with real customers.

The same agency founder uses it in their own client work.

Talk to Me →

Funding discovery

Grant Scout

Finding funding that wasn't on the radar

I built Grant Scout for a small New Zealand charitable trust. It searches for current funding opportunities, checks them against the trust's requirements and emails a shortlist for review each month. The trust uses it actively.

Talk to Me →

Have something different in mind? Tell me about it →

In Their Words

What Clients Say

The best benefit is identifying sources of funding that weren't already on my radar, which I might never have found even given plenty of time.

Daniel McGowan, CEO

Cure Parkinson's NZ

Grant Scout

Building our marketing function from scratch was overwhelming. Now we stay on top of competitors and partners in minutes, not hours trawling the internet. For a small team, that's valuable beyond measure.

Mik Hall, Head of Customer & Commercial Growth

SyncHub Limited

Signal Scout

I love the solution, and using it saved dozens of hours of my time already, after a few weeks of use.

Roman Ledak, Director

AGAPE Automation Systems

Discovery Engine

Before, it took several weeks to test new outreach copy. Now I get results in minutes, and they're accurate. We saw increased numbers in almost every area.

Roman Ledak, Director

AGAPE Automation Systems

PersonaFi

Questions

Questions people ask

How can AI help a small business?

Usually by taking on work that takes too long, keeps getting postponed or depends on one person's time. My recent work has mostly been research and preparation: getting to know a client before a meeting, keeping track of competitors, finding funding. The best starting point is a task in your own week that you'd happily hand over.

Can you help me set up ChatGPT or Claude for my business?

Yes, and that's often the right place to start. We sit down together and set up the tools you already use around your work, so what you get back is closer to what you need. Building something dedicated makes sense when the same job needs doing reliably, again and again.

Is it worth paying someone to help with AI, or can we work it out ourselves?

Sometimes you can work it out yourselves, and if I think that's the case, I'll tell you. Help is worth paying for when you need to decide what's worth doing, or when you need something that works reliably on your real work, week after week.

How can I keep up with competitors without it taking all week?

Set up something that does the watching for you and brings back only what matters. Signal Scout, which I built for a one-person marketing team, tracks competitors, partners and industry news on a schedule and relates what it finds to the business's customers and content plans.

How can my agency spend less time on client research?

Turn the research into a repeatable process that produces a first-draft brief, so your team starts from findings. A European agency founder using Discovery Engine reports that it turned two days of research into two hours of strategic thinking.

Can I test marketing messages with AI before a launch?

Yes, as a way to explore likely reactions before you check with real customers. Simulated personas can raise objections and questions quickly. Treat them as perspectives to investigate, since they can't tell you what customers actually think.

Where are you based?

In New Zealand. I'm Justine Stevens-Clark, an AI consultant and founder of FRACTALI AI, and I work with clients in person or online.

What does it cost?

The first 30-minute call is free. Most first projects start with an AI Working Session, so you can see the value before committing to a build. You'll always have a clear price before any paid work starts, including what anything we build will cost to keep running.

How I Build

The tools behind the work

I use a range of tools, including Anthropic's Claude, OpenAI's ChatGPT and Codex, and MindStudio, where I hold a Level 3 AI Agent Developer certification. Many of these tools now have a lot in common, so the right choice usually comes down to what you already use, what it needs to connect to and what it costs to run.

Let's talk about what makes sense for you.

Get in Touch

Let's start with your business

Tell me what keeps getting postponed, or what you'd like to explore. If you're still wondering where AI might fit, say that. You don't need to arrive with the answer.

Book a 30-Minute Call

Phone

+64 27 466 0014

[email protected]

Not ready to talk yet? Follow me on LinkedIn, where I share what I'm building and what I'm learning.Follow on LinkedIn →